Business Research Methodologies Coursework Example | Topics and Well Written Essays - 750 words

Business Research Methodologies - Coursework Example Both secondary and primary data, have their diverse advantages and disadvantages in any particular study. For this study, secondary data will be useful specifically for the fact that, it will provide with adequate information on trends shown in customer loyalty over the years. It will be useful in marking out the seasons that there are more customers and when they are low. Primary data has a lot more advantages that can be utilized by Haneesh after gaining the insight of the situation from the secondary data collected. It will enable him to carry out both qualitative and quantitative study, focusing on the major gaps identified by focusing on specific subjects. Positivism as a philosophy in a study does not give room for any form of speculation, therefore, its decisions are based on logical findings from a study. Therefore, in his study, he has to use a quantitative study which will enable him observe the customers and at the same time ask very specific questions. A research proposal for this study is of essence and relevant since it provides a framework upon which the study will be conducted. It is useful in determining whether the study will work out before starting off with the study. It provides a plan on all that will be done and the methods used in carrying out every step of the study. Literature review on the other hand, is useful in determining the gap in any particular area of study (Collector & Module 2011). In this case, literature review will provide information on various trends in customer loyalty which will be used as point of comparison with the present loyalty. This will be useful in giving an insight on the factors that determine loyalty of the customers at any point in time. The hypothetical assumption here is that the sales are going down due the fact there is a surge in e-books replacing the hard copies. To find out