Thursday, October 31, 2019

PESTLE Analysis of Gazprom Coursework Example | Topics and Well Written Essays - 1500 words

PESTLE Analysis of Gazprom - Coursework Example As the paper outlines, Gazprom contributes nearly 10% of the national Gross Domestic Product (GDP) of Russia and aims to make the company the leader in the energy sector (Green Peace, 2013). It supplies resources to the people of Russia and other countries and helps in generating electricity for the people. Much of the revenues of Gazprom are generated from exporting gas to the European countries. The prices charged from the foreign consumers are five times more than the Russian consumers. The growth of the company can be observed from its 5 Years Dividend Growth which is 17.63% with the current P/E ratio of 2.4931. Gazprom, in order to become the leader of the natural gas and oil segment, has explored its business in various European countries and thus has become a profitable corporation (Bloomberg, 2013; Victor, 2008). The objective of the company is to do a PESTLE analysis of Gazprom. The impacts of the political, economic, social and other factors on the operations of the company would be evaluated with a precise focus on the influence of Eastern Europe. PESTLE Analysis The business of Gazprom operates in an environment which is surrounded by several key factors. To evaluate the factors, to understand the opportunities and the threats of the environment PESTLE analysis is conducted. This analysis helps in understanding the environment and the future scopes of the company in the region owing to the social, economic and political perspectives along with the government policies of the region. In this regard, it is determined that Gazprom has its base in Russia and the maximum amount of revenue for the company comes from the Eastern European economy. PESTLE analysis would enable to derive an understanding of the influencing factors which are or would affect the company’s performance, especially in the Eastern European region. Political The government policies of Russia affect the business of Gazprom. Due to government policies, Gazprom enjoyed the power of monopoly for several years in its prices and distribution process of natural gas. The government of Russia submitted a proposal for the intergovernmental agreement which affected the cross border infrastructure. These treaties eradicated the monopoly of the company but made the trade easier. The political rationale behind the policy implication was to expand the business in Russia and in overseas. The traditional political policy was hampering the market share of Gazprom in the European market and hence the need for the tie-up with Qatar emerged to help the company and the country in gaining importance in Europe (Hulbert, n.d.). The investment from the Russia government would help in the development of Gazprom and the economy of the country as well. Moreover, it is also observed that the political dispute between Russia and Ukraine was affecting the gas prices and its trade. The use of gas by Moscow from the underground gas storage affected the transportation to Europe. The trade barriers and the high prices are affecting the business and the economy of Russia. To regain its market in the European countries, an agreement is being done by the government to lower the price of gases in Lithuania. Moreover, the Russian political environment used Gazprom as an instrument for foreign policy to remove gas supply to Georgia and Moldova.

Tuesday, October 29, 2019

Money, Class, and Opportunity Myths in America Essay

Money, Class, and Opportunity Myths in America - Essay Example The story may not be dispelling this assertion but it does open one’s eyes that it is not always about hard work, nature has to be kind to you. The story also brings to focus the value of wealth, here the story holds that wealth alone does not mean success and is not significant if it is not coupled with respect and good reputation. To this end, the characters enforce the idea that wealth is an award for leading a good life, a life characterized by honesty, self-reliance, thrift and hard-work. The assertions held here have a definite implication on the lives of the workers, who are bound to change their approach in bid to get money success (Colombo 167). In this regard, this study implores the idea of success, is money always the measure of success and is money a result of meritocracy? Success means different things to different people. But there is no dispelling that the current generation always thinks of money as the sole measure of success. It is understandable, given the publicity of such stories as â€Å"The worlds richest† annually published by Forbes magazine. Such stories have every one thinking of ways through which they can make money and assume such success. This means they already look at these individuals as successful, they are a representation of what success means in the 21st century. However, the idea that success is strictly measured by ones material wealth is quite misleading. In fact, success is more personal than the world understands. For instance, the Nobel Prize winner, this award recognizes success. Mostly in fields that have little to do with money, such as peace making and environmental consciousness. People awarded based on these acts are considered to have succeeded they have obviously done much better than billions of earth inhabitants. Yet, there is little financial accompaniment to this success. In most cases, these were people who are driven by passion and love for what they do (Hammer and Douglas 432). A similar scenario can be seen in the sports world, we have people like Usain Bolt and Allison Felix who were recently feted. These have definitely succeeded, but their success has had little to do with money. In this sense, we all have to agree that money is not always a measure of success, there are many other measures mostly realization of one’s potential, gratification and peace. Looking at the idea of wealth, many of us just like the story â€Å"money and success† believe that a lot of money means hard work, sometime painstaking. Thus, how much money one has depicts one’s level of hard work which is quite flawed. Because were it correct, we would have so many millionaires because everyone who wakes up and dawn and break their back till dusk merits wealth, at least by the virtue of hard work (Aldrich 271). However, this is not the case, in any case we have the bulk of our working class grappling with debts, be it mortgages or car loans which means they are quite far f rom success. Such observation brings one into wondering, is money a result of meritocracy. The answer to this is a definite no, were it so, we would have everyone who works from dawn to dusk or at least eight hours a day command a significant amount of wealth. This points to the idea that wealth or money in this case is a reward by systems. These systems

Sunday, October 27, 2019

Role of a Mentor within Pre-registration Midwifery Education

Role of a Mentor within Pre-registration Midwifery Education The aim of this assignment is to critically analyse the theoretical principles involved in teaching and learning for personal and professional practice. I will critically evaluate the role of a mentor within pre-registration midwifery education through personal reflection. I have attached details in appendix one which explores the experience and my feelings. To maintain confidentiality and to act in accordance with the Nursing and Midwifery Councils professional standards (NMC, 2015) all names have been changed. The role of a mentor has been enshrined in midwifery practice and pre-registration education for a number of years now with the NMC (2008) defining the role as making judgments about whether a student has achieved the required standards of proficiency for safe and effective practice for entry to the NMC register. The role is seen as critical in helping facilitate development of future generations of midwives as well as preparing students for life as a professional and enabling students to register as competent practitioners and become mentors themselves (Lawson Bunyan, 2013). Mckimm, Jollie and Hatter (2007) further identifies benefits to organisations such as increased staff morale and job satisfaction, increased inter-professional working and co-operation while for the mentor this can improve leadership and communication skills while raising profile in the organisation. To undertake the role existing midwives must work within a defined framework meeting outcomes inÂÂ   eight domains (appendix two) and for this assignment I am going to reflect on my experience relating to these (NMC, 2008). Bloom, Engelhart, Furst, Hill and Krathwohl (1956) divide learning into three domains: cognitive (mental skills), affective (feelings and emotions) and psychomotor (physical skills). Within each there is a taxonomy associated with the overarching aim of moving to higher levels through learning (appendix three). Learning can be defined as acquiring knowledge, skills and attitude by study, experience or teaching (Jarvis, 1983). It can be argued that Blooms taxonomy is too simplistic and outdated for adult learners on clinical placement and mentors need to consider many other factors that lead to effective learning such as student perception, sociological influences and personal motivation (Hinchliff, 2009). Kolb (1984) developed a learning theory that works on two levels. First a four stage cycle (appendix four) for a learner to progress through. A learner can enter the cycle at any stage as each is mutually supportive of and feeding into the next, Kolb concludes effective learning only occurs when a learner is able to execute all four stages of the cycle; no one stage is effective as a learning tool on its own. It can be argued that this cycle is simplistic as some learners may flit around the cycle instead of naturally feeding to the next (Dyke, 2006). Secondly, Kolb describes learning styles (appendix five) which are influenced by a variety of factors, for example social environment or previous educational experiences. By mentors knowing a students preferred learning style this enables learning to be orientated to individual needs or circumstances. Learning styles were further developed by Honey and Mumford (1982) who identified four distinct styles which learners naturally prefer. To maximise potential learners need to understand their own learning style and seek out opportunities using that style. As mentor, if you teach according to preferred learning style, you are creating tailored learning experiences and meet outcomes of domain two (NMC, 2008). Mentors and students should also take opportunities to improve learning skills and processes where there are known weaknesses so one should always strive to develop ability to teach and learn in other styles too (Stuart, 2013). Honey and Mumfords (1982) learning styles can be used alongside Kolbs cycle of learning (appendix six). However, some students may get stuck in one part of the cycle so mentors need awareness of this to help move students forward. During placement my mentor and I did not know if I would have the opportunity to perform an episiotomy so Suzanne worked through Kolbs cycle. We simulated this on a model using my existing knowledge. I was able to identify dexterity problems (being left-handed) and weakness in my rational knowledge; from this I knew I needed to practice more and do more research. Suzanne also reflected on her own experiences and we agreed for me to research the evidence base so I could demonstrate improved knowledge and understanding of rationale, outcomes and implications for recovery. A week later we simulated the process again and because I had had time to analyse this I was much more confident, explaining rationale and what I would do in a real life situation. It was interesting to see the change in my own confidence as my knowledge increased. I know in future I will take more opportunities to use similar formats of learning as it works well for me and by repeating quickly I know my confidence wi ll grow. Simulation has roots in behaviourist theory; it allows practice in a safe environment so there is a degree of familiarity (Hinchliff, 2009). Gibbs (1988) believes simulation is invaluable while Quinn Hughes (2013) debate validity of transferrable skills so students need to assess the value of this method for themselves. Suzanne successfully demonstrated meeting outcomes of domain two (NMC, 2008).ÂÂ   When the opportunity presented in real practice, I was confident in infiltration and performance, Suzanne was supportive throughout and despite me being nervous inside I completed it safely and effectively and we were able to reflect again afterwards. I am a dual pragmatist/theorist (appendix seven) but I think I would have been happy to get stuck in and do this with someone talking me through it but I can now see benefits from this method. As a learner if I were to just do things, I could become competent but without feeling, watching and thinking so when matched togethe r, one can see how some types of learners may get stuck in one part of the cycle and a good mentor can recognise this, and help to move the student on. In contrast, if mentors do not move through the cycle then this can be frustrating for the student. I had completed the cycle in a similar way as above for applying a fetal scalp electrode and was ready for the active phase. However, when opportunities arose with Helen she did not offer me the opportunity to demonstrate the clinical skill and failed to meet outcomes in domains five, six and eight (NMC 2008).ÂÂ   Under the pre-registration standard for midwifery education (NMC, 2009) students should have a range of clinical experiences and in practice Stuart (2013) identifies that mentors may be influenced by personal bias for, or against the student. I think this can also be a problem for students having personal bias for, or against a mentor so in future will consider critical thinking in relationship problems. At the time, I was concerned I was unable to build experience but can now see that I should have been more active in discussing concerns and looking at how to overcome t hese together.

Friday, October 25, 2019

Essay --

5 SOFTWARE REQUIREMENT SPECIFICATIONS This chapter discusses the software requirement specification about the project followed the functional and non-functional requirement of the â€Å"INTERACTIVE SKETCHED BASED IMAGE SEARCH†. 5.1 Purpose When a sketch is input by a human there will clearly be a degree of accuracy to which the point of reference and scale of the shapes will remembered, and so errors with comparison to the target image or images will be present. The edges of objects and neighborhood within the image define shapes; extraction of these shapes can be used for image similarity. This supports indexing leads to imaginative memory usage since the indexes are always smaller than images themselves. Indexing speeds up the search process lengthily which is very important in the image search application. 5.2 Scope The input plan of this project is the improvement of a system to allow the searching of database of images using the visual data stored within the images. Here the aim is to develop a system which allows query upon the image content of the images, with the user providing a sketch of the image or images that they desire to retrieve. The key aim is the development of a speedy and correct algorithm for the extraction and comparison of the visual data from images. Some important point takes in consideration while development they are as follows: †¢ Identification of the restriction of current content based images retrieval systems so that these areas can be improved upon. †¢ Research into the field of content based image retrieval and rapid algorithm development. †¢ Design and accomplishment of a system to perform content based image retrieval using sketched input. †¢ Expansion of an algorithm for the extraction and sim... ... for that. In Unit testing, is the first level of testing and is performed prior to integration testing. All error handling paths should be tested. Drivers and/or stubs need to be developed to test incomplete software. 7.2.2 Integration Testing In integration testing the individual tested units are grouped as one and the interface between them is tested. There are mainly three approaches to do integration testing, Top-down approach, Bottom-up approach Big bang approach Integration testing is a software testing methodology used to test individual software components or units of code to verify interaction between various software components. Main program used as a test driver and stubs are substitutes for components directly subordinate to it. Subordinate stubs are replaced one at a time with real components (following the depth-first or breadth-first approach).

Thursday, October 24, 2019

Different stakeholders in the health care system Essay

Week 1: Discussion 1: With so many different stakeholders in the health care system, many with powerful political lobbies, it is understandable that the government has been unable to effectively address the problems of cost, access, and quality. With the passing of the Patient Protection and Affordable Care Act of 2010 (PPACA), the government has taken a step towards reshaping the health care system. Answer the following question: How will the PPACA reshape the health care system in terms of access, cost, and quality? Discussion 2: In spite of its impressive accomplishments, the U.S. health care system is fraught with problems and dilemmas. There is a growing concern that health care is a big, complex, unmanageable business. In this week’s reading, six major stakeholders were identified, they are: the public, employers, providers, hospitals and other health care facilities, the government, and managed care organizations and other insurers. After reading this week’s text and other references answer the following questions: In what ways have the stakeholders contributed to make the current health care system in the United States is too complex and unmanageable? In your opinion, which stakeholder has had the most significant impact? Why? Who should take the lead in reforming the U.S. health care system? Why? Week 2 Discussion 1: An oversupply of physicians in many urban regions contrasts with continuing problems of access in rural and inner-city areas. After completing this week’s reading and viewing the video, discuss this topic using the following questions to help guide you: Why does the mal-distribution of physicians  persist in spite of the number of physicians graduated? Explore how these specialty medical practices affect access to healthcare, quality of care received, and costs associated with health care services. Do these same conditions exist in Canada or the United Kingdom? Why or why not? Discussion 2: According to Sultz & Young (2011), â€Å"Communication among providers and between providers and patients [is] problematic as medical technology progresses and time pressures on physicians increase† (p. 179). After completing this week’s reading discuss this topic using the following questions to help guide you: How might the increase in medical technology have a negative effect on communication among providers? Provide at least two examples. Are there any positive effects of increased technology on communication among providers? Why or why not? How does the increase in medical technology impact the provider-patient relationship? Provide at least two examples. Assignment: Disclosure of Physician Information The dispute over exposing the comparative performance of physicians on a wide spectrum of variables has been resolved in favor of the consumers of health care. Despite physician protests, a number of states have passed legislation that gives the public access to physician information, including disciplinary records, malpractice actions, and whether a physician has lost hospital privileges. In a three to four page, (excluding title and reference page), APA formatted, double-spaced paper, respond to the following questions: Are the physician reports cards fair and balanced? Take a position on this issue and explain your view. Provide at least two examples from references that support your position. Do physician report cards provide information consumers need to make medical decisions? Why or why not? Explain your answer. Support your position with two references in addition to the textbook. Note: one of the two references may be a professional website. Week 3: Discussion 1: The chapters assigned this week focused on hospitals and ambulatory (outpatient) healthcare organizations. Each has their own unique administrative and clinical requirements due to shifts in utilization. Choose one of situations presented below and discuss the implications for healthcare organizations, consumers, and the health care delivery system as a whole. Fully state and explain your position while providing at least two references (one may be the text). Situation 1: Overnight hospitalization has significantly declined as services have shifted to ambulatory care (care completed within a 24-hour period). What are some of the root causes for these shifts? What are the implications of this shift for hospitals, consumers, and the health care delivery system as a whole? Situation 2: More than half of all surgical procedures are now performed in ambulatory surgery facilities with the shift of surgery from the inpatient setting to outpatient. Explain the implications for hospitals, physicians and consumers. What are some of the root causes for these shifts? What are the implications of this shift for hospitals, consumers, and the health care delivery system as a whole? Discussion 2: According to Sultz and Young (2011), â€Å"with the multitude of tasks performed everyday by hundreds of employees in a busy hospital. Misunderstandings and information breakdowns in patient care are inevitable† (p.85). After completing this week’s reading discuss this concept as it relates to quality patient outcomes. Answer the following questions: In your opinion, do you agree with Sultz and Young (2011) that errors in the hospital setting are inevitable? Why or why not? Does the size of a hospital affect the quality that patients receive? Why or why not? Is there anything patients and/or their families can do to help ensure that they are receiving the best care possible? Assignment: This week, you will prepare an outline for your final paper. Please refer to Week 5 Assignment to assist you in choosing one of the four basic functional components of the U.S. healthcare delivery system (financing, insurance,  delivery, or quality). In your outline, identify future trends in U.S. healthcare related to your chosen functional component. Base your outline on the issues and questions listed in week 5 related to the one functional component you are choosing to focus on. The outline must reference at least five sources other than the course textbook. Only the title page and reference page need to be in APA format, as an outline does not have an APA form. While there is no standard for outline formats, you may choose to refer to the hyperlink for guidance: Outline . Week 4: Discussion 1: There are many factors influencing the increasing demand for long-term care services in the United States. Select two from the following list and discuss ways in which your two selected factors are affecting the market for long-term care services. Changes in the demographics of the U.S. population Social and economic changes in families Increasingly sophisticated medical technology Greater consumer sophistication and demands Increasing scrutiny of federal and state government financial involvement in support of long-term health care Discussion 2: According to Sultz and Young (2011), â€Å"there is no single ‘mental health system’ [in the United States] but a variety of systems that provide services. Those systems vary widely in what services are provided for whom, by whom, and in what setting† (p.329). Answer the following questions: Why don’t people with mental illnesses receive the same level of care as other illnesses? What barriers prevent people with mental illnesses from receiving the care they need? Are the barriers different in the U.S. as compared to other countries? Should the federal government take a more active role in the coordination of care and services to patients with mental illness? Why or why not? Week 5: Discussion 1: Critique the ways in which each of the following factors affects healthcare expenditures in the United States. 1. How do these factors impact the patients, individual providers, healthcare organizations, and insurers? Advances in medical care technology and diagnostic technology Changes in U.S. demographics Emphasis on specialty medicine Financing of healthcare Healthcare as a labor-intensive industry Consumer expectations How does healthcare spending/financing in the United States compare to other countries? Fully state and explain your position while providing at least two references. Discussion 2: Healthcare reform is underway in the United States. Given the history of previous attempts to reform the U.S. healthcare system and the current state of the U.S. economy, answer the following questions: Will the healthcare reforms now in progress resolve or worsen the key issues of access, costs, and quality? Can we achieve a system in which there is fiscal and clinical accountability for defined populations? Fully state and explain your position while providing at least two references. Assignment: The final paper should demonstrate an application of your knowledge of the U.S. health care system by synthesizing the information from the readings and class work into work and life experience. Your paper may include information and examples from previous experience as well as implications for future application. For your final paper, you will use the outline you created in week 3 to create an 8-10 page paper (excluding the title and reference pages). You will choose one topic to focus on for your entire paper: Delivery, Quality, Financing, or Insurance and: 1. Analyze future trends in U.S. healthcare related to that one topic. 2. Address the questions below related to that one topic: Delivery: What is society’s obligation to ensure access to a basic level of health care  for all its citizens and how can it be accomplished? Should government take a more aggressive role in reshaping the health care system or should the economy be allowed to continue exerting market-driven reforms? What lessons can be learned from healthcare delivery systems that exist in other industrialized nations? Hospital emergency departments continue to be used as a source of primary medical care by large numbers of the community’s medically underserved population. What are the implications of this practice for the patients, and on health care costs and quality of care? Identify the major factors that have resulted in the shift in utilization from inpatient hospitalization to ambulatory care services. What are the implications of this shift for hospitals, consumers, and the health care delivery system as a whole? Quality: How does the quality of healthcare in the United States compare to the quality of care in other industrialized nations? How can an acceptable quality of health care be assured for all? Will providing data in areas such as patient outcomes, compliance with national standards for preventive and chronic care, and comparative costs to the public be an acceptable measure of healthcare delivery outcomes? Though physicians believed that only physicians could and should judge the quality of hospital medical care, they found participation in such hospital peer review activities a most disagreeable obligation. What were the problems with the process? Managed care organization credentialing by the National Committee on Quality Assurance rapidly evolved as a standard of quality in the industry. Discuss the pros and cons on the value of credentialing by an independent organization to a managed care organization and to consumers. How does medical technology affect the communication between healthc are providers and patients? What affect does this have on the quality of care? Financing: How can the costs of health care be kept affordable for both individuals and society? Legislative attempts to address the problems of the health care system are always met by shifting alliances among well financed and, often, self-serving lobbying groups. How, in the American system of politics, can health care get more objective support on behalf of consumers? Since significant reductions are likely in the federally supported health care  programs that today account for about 40 percent of US personal health care expenditures, what will happen to those dependent on those programs for health care? How will the Patient Protection and Affordable Care Act of 2010 (PPACA) affect the costs associated with healthcare? Who will benefit the most in terms of the cost of healthcare? Who, if anyone, will experience an increase in the cost of healthcare? The single most important impetus for managed care was rising costs. Should the US have a two-tiered medical care system in which people who can afford it buy all the specialty care they want and others live within the managed care restrictions? Are there any lessons to be learned from the way in which healthcare is financed in other industrialized nations? Insurance: The insurance industry plays a huge role in the American health care system and absorbs a significant portion of the health care dollar. A single payer system, whether it be a private company or the US government, would eliminate the complex insurance paperwork and free substantial funds that could be used to provide care. Why is there is there so much resistance to a concept used in every other advanced country? Discuss the evolution of private health insurance and its effects on costs and access to services. The availability of hospital insurance removed an important cost constraint from hospital services and charges. What were the positive and negative consequences of that development? Steeply rising costs of medical liability insurance are a growing concern for practicing physicians, medical schools, and teaching hospitals. As a result, physicians are leaving high premium states, choosing to retire early, or reducing high-risk aspects of their practice to lower their insurance co sts. Discuss the evolution of private health insurance and its effects on costs and access to services. Writing the Final Paper Must be eight- to ten- double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide. Must include a cover page that includes: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must include an introductory paragraph with a succinct thesis statement. Must address the topic of the paper with critical thought. Must conclude with a restatement of the thesis and a conclusion paragraph. Must use at least five scholarly resources, including a minimum of three from ProQuest. Must use APA style as outlined in the approved APA style guide to document all sources. Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide.

Wednesday, October 23, 2019

Linda Hogan

What adjectives does Linda Hogan use to describe her personality as a child in Oklahoma? 2. Does L. H. believe that she is a traditionally-minded Native woman? 3. In para 8, does L. H. state she thinks the view of the constellations is the same for the Western world as it is in the American Indian tradition? 4. 4. After rereading para 9, name the three types of writing L. H. says she does. 5. In para 12, what are the two choices for L.H. ’s main character in her novel Power? What is the main character’s name? 6. What endangered animal did a Seminole man kill in the controversial case that L. H. researched for an article she was writing? 7. What animal does L. H. write about in her poem â€Å"Affinity: Mustang†? What words describe the animal? 8. In the final para, according to L. H. , why does she write? What is her motivation for writing? TASK 2 Go beyond the text 1. L. H. riting often acknowledges traditional Native American values such as respecting the intell igence of the elders. What are some other traditional values she writes about? What are some traditional values you hold? Are your values similar to or different from the traditional values that L. H. cherishes? 2. L. H. discusses her views on the understanding of the cosmos and how the constellations have a meaning for her that is different from the traditional Western meaning.What might be some reasons for these different meanings? Do the skies and constellations have any meaning to you or to other people you know? If so, discuss this meaning and explain its importance. 3. L. H. ‘ s novel Power describes a character who must choose between two ways of life: the American world and the culture of her elders who live in their community with their own traditions.Have you or someone you know ever had to make a choice between two worlds, two ways of thinking, or two ways of conducting your life? Discuss the difficulties in making such a decision and the consequences of the choice you made. 4. In the first several paras of her essay, L. H. writes about how she grew, as a tree grows, into â€Å"a traditionally-minded Native woman† and a writer. What experiences helped her grow? In what ways have you connected your identity? What people and experiences have influenced you?

Tuesday, October 22, 2019

The Effects of Computers to the Students Essays

The Effects of Computers to the Students Essays The Effects of Computers to the Students Essay The Effects of Computers to the Students Essay TABLE OF CONTENTS Chapter I Introduction . . . . . . . . . . . 1 Importance of the Problem . . . . . . . . . . 2 Statement of the problem . . . . . . . . . . 3 Hypothesis . . . . . . . . . . 4 Scope and Delimitation of the study . . . . . . . . . . 5 Definition of terms. . . . . . . . . . 6 Chapter II Review of Related Literature Chapter III Research Mythology Sources of Data Chapter IV Introduction, Analysis, Interpretation of Data Tabulation Chapter V Conclusion and recommendation Sample Questionnaire ABSTRACT This Paper Reviews Aims to introduce computer games and what This topic is all about. For parents, teachers and specially students who is Graduating to understand the reality effect of this in our daily life and to our Studies. There’s a review being conducted based on some sub question From a certain respondent and observation to determined the amount of Population being involved on computer games that will give us figure of 60-70 percent of the totally population in specific area of Habay bacoor has Been into computer games and some of them get engaged or addicted on it Those person can’t live a day without playing that certain games. In this Studies show as well the negative and positive side of this topic will Help us to know. Negative of this love games more than anything else, Like study forget about family, being so much engaged that end into a not So much good result. On the other hand of positive is giving more Information that will be really helpful in hand of knowledge. CHAPTER I INTRODUCTION Computer games in the information systems industry account for over seven billion dollars in sales in 2003 and are a pivotal component in driving both the software and hardware portions of the industry. Entertainment Software Association, 2003). Computer games are quickly taking a chuck of total dollars in the entertainment industry and some say will emerge with Hollywood to create a more interactive entertaining experience for the consumer. In this paper we will be discussion some brief history of games, how they are currently being developed in regards to software, where games are heading in the future, and how the y currently are being used today in other aspects of life. A History of Games The beginning According to many sources, the idea of the video game came about between 1949 and 951, From Space war to Tournament The history of computer games mistakenly termed videogames probably started in 1962. The early programmers and game designers came up with ideas which have been taken over by the industry and have nowadays become cultural stereotypes. Game types like combat games, strategy, simulation or dungeons and dragons were early 60ies inventions but they are still alive today and probably more vital than ever. Having a look at the old predecessors of todays Play station and Dreamcast games might explain why certain stereotypes are so persistent. Comparing early games with todays programmers also shows the technological progress achieved during the last 4 decades. It seems that the gaming industry and game technology nowadays challenges the complete computer industry in becoming the key industrial branch. Also check the webpages referring to computer games and computer games development: A Short Survey on the History of Computer Games Autumn 1961 Â   Â   Â   Digital Equipment Corp. delivers a PDP-1 computer to the MIT in Cambridge, Mass. This was the first computer equipped with a cathode ray tube monitor and a keyboard. DEC expected the MIT scientists to develop scientific programmes with the machine they donated, yet two scientists programmed an application which is said to have been the first computer game ever. 1962 Â   Â   Â   Â   Â   Stephen Russell, Peter Samson, Dan Edwards, and Martin Grates realized SPACEWAR, a shoot-up game with animated spaceship icons on a black and white monitor. Two users could shoot the other players spaceships in IMPORTANT OF THE STUDY Computer games is have a good benefits and effect to the Benefits of Computer Games Recently, in this modern world that we live in, through the course of the improvement of echnology, computer games became very popular among the youth. Whether we like it or not, computer games greatly influences our society today. Computer games become a part of peoples lives. Almost everyone has been exposed to some kind of computer game – be it role playing games, puzzle games, action games played on a console, a personal computer, or a h andheld device. Because of this sudden interest in computer games, concerns about its effects, may it be positive or negative, arise. Being in a modern world, we naturally question these things. Is it a safe practice to play these games? Will it bring any good? Although many people think that it is unhealthy to play computer games, I believe that, in moderation, computer games can be beneficial in many ways such as in leisure and experience, learning, as well as improving our cognitive, logical, and managerial skills. First of all, video games can be considered as naturally alluring because of its aesthetic images and the realistic experiences that comes with it. As Poole said, video games, especially in these modern times, have very detailed audio-visual effects, usually presenting a simulated fantasy orld that appears to be close to reality (qtd. in Mitchel and Savill-Smith 17). Truly, computer games improved visually and became more realistic these past few years. These fantasy worlds are commonly found in simulation games, which is very useful for learning because it allows players to experience things that might be impossible or too expensive (Mitchell and Seville-Smith 20). Because of this, video games can be l iberating by allowing people to do things they cannot normally do. Effects of Computer Games Experts fear computer consoles such as the Nintendo Way harm child development Children should be banned from playing computer games until the age of seven because the technology is rewiring their brains, it is claimed. Bombardment of the senses with fast-pace action games is said to be causing a shortening of attention span, harming the ability to learn. The concerns emerged as technology industry experts gathered at a special summit discussing the development of children, held yesterday at the Consumer Electronics Show in Las Vegas. Educational psychologist Jane Healy said research indicated that computer games fuelled he development of basic flight or fight instincts rather than considered reasoning. STATEMENT OF THE PROBLEM A. Reasons for undertaking Research. It is known that we are living in technological era. The computers became irreplaceable tool in everyday life of almost each person. The adult users generally use it for business purposes while youngsters for computer games. Computers became the part of our life and very important component in many sp heres of modern life. So it is somehow influences on people. One of the spheres of the life is leisure. And nowadays majority of young people pend their leisure playing computer games, surfing through the internet. Computer games have become one of the favorite time-spending of young people all ages, and even some adults. With permanent development of computer technology the quantity of people using computer either for working purposes or entertainment purposes is increasing speedily. One of the reasons of acquiring computers and computer games by busy parents for their children is providing playing leisure for them. But some parents don’t realize that computer games not only develop child’s mind, logic (what is positive influence) but has negative affects. Computer games industry is evaluated in two ways. On the one hand it is associated with admiration of computers abilities, on the other hand with dangerous influence on teenagers’ psychology and health. HYPOTHESIS In my opinion Computer games grows aggressively and somehow Good for some of people but Sometimes not good for some because if were looking on the Negative side of this topic it will be So addicting for some that will be really negative if you consider Our self / your self to be addiction This on the brighter side of this topic computer games can be Helpful and educational if you know ow to select the right computer games that you know it can help You there’s a lot of educational Games that has been established by a lot wonderful people who Really wants to make computer games Games a worth do can give pleasure and at the same time can Educate you somehow. SCOPE AND DELIMITION OF THE STUDY This study is directly for young individuals especially students like Us who has the priority too study extensively to finish our studies And yet getting pleasure from playing computer games especially On our lazy days specifically weekends. Most of us now days Knows a lot of computer games and we often play specifically In front of a computer, most of us have their computers at home But some of us don’t so it’s a tend to play outside what we usually Call it a computer shop admit it or not relieve us from some stress That we got from a 5 days studies of different subject 8 hours a day And doing homework and project as well I take day of observation On our own computer shop and most of our clients us really Spending a lot of time for games specially male client. CHAPTER II REVIEW OF RELATED LITERATURE This chapter discuss the result of the review of the prevents Literatures that has been written regarding the impact of computer games in graduating students. Various observation and theoretical activities has been done for this review which will be related to the main research of the topic. The Purpose of this review is for us to discover the conclusions were of prior to some effects of computer games to specific students. That falls on teenagers and adolescent category CHAPTER III RESEARCH AND METHOLOGY SOURCE OF DATA In this study I used my very own source in doing my research for my parents Have a computer shop where in can do my observation and ask some few Question with out regular clients which will be really helpful in making Helpful making this study and I also visit some other computer shop to also Observe population composition of that computer shop that visited and I can Say that we have the same population Males are most fond on computer Games there also females but it doesn’t reach to the count of males who Are really into computer games. And I also conduct a little survey to some Unrelated individuals make this study a worth to discuss and be realized By most of us specially were students in this way that did we can specially Determined the effects of computer games us where if it’s Negative or Positive CHAPTER IV INTRODUCTION, ANALYSIS, INTERPRETATION OF DATA TABULATION INTRODUCTION The research finding on computer games will discussed in the research Conclusion And recommendation for future research will also discussed In this section out of 40 male respondents, 80% ( 20 respondent) use the Computer for more 20 hours a week ( more than 4 hours per day ) this Percentage bigger compared to those who use the computer for least 2 hours Per day ( 15% of the respondents ) and at least 3 hours per day (30% of pic] Blue 80% more than 20 hrs Red 20% 7 hrs- 20 White 1 hrs – 7 hrs COMPUTER GAMES All The respondents use the computer for computer games . the Following Graph show the respondent distribution based on the hours The speed on using computer for games Graph 2. distribution of respondent on the computer use For games per week [pic] Blue 1 hrs – 7 Red 7 hrs – 14 hrs White more th an 20 hrs Now the larger faction of the respondents are inclined to Computer games and spend more than 20 hours of computer use per week ANALYSIS The research was conducted form two computer shop here Is bacoor under observation from those 2 different computer shop 60 to 70 % of the total population of those computer shop were Studies probably from school and most of them were males on the Same age as I have or earlier age [pic] Red 75 % Blue 60% CHAPTER V CONCLUSION AND RECOMMENDATION CONCLUSION Learners are among individual specifically graduating students Youngsters or teenagers who play computer games mostly on a daily Basis. This shows that the impact of computer games becomes more board Base on the studies and observation been conducted where in revealed Who are the most computer players how long do they speed to play Computer games the effect. In this study it also highlight the impact of the Computer game in life of each individual involved in this study RECOMMENDATION FOR FUTURE STUDY / RESEARCH This study been researched by means of question and observation For this topic. This research has has been limited in bacoor area (Habay) you Can also do further research and observation by visiting some other place and See if they also have the same situation. I recommend to the same Methology that I did for more effective realization of the topic

Monday, October 21, 2019

Free Essays on Antigones Battle

Antigone’s Battle Most people look up to heroes, like athletes, actors, fire fighters, or police men. But in Sopholes’ play Antigone, there were two tragic heroes, Antigone was the tragic heroine. A tragic hero is someone who is not completely good or completely bad, someone who falls from tremendous good and recognizes their tragic flaw. In these three ways Antigone was the tragic heroine. There are many ways Antigone proves she is a good person, such as when she wants to bury her brother, Polyneices,† But Polyneices who fought as bravely and died as miserably†¦Ã¢â‚¬  (693). One way that shows she was not as good as we all thought was when she yelled at her sister Ismene. â€Å"And now you can prove what you are: a true sister, or a traitor to your family† (693). And that is why she is neither good nor bad. Pride brought Antigone down throughout the play. For instance when she accepted her punishment for burying Polyneices, â€Å"I should have praise and honor for what I have done. All these men would praise me† (710). Here is another way, her pride got in her way, she yelled at Ismene, â€Å"Yes save yourself, I shall not envy you. There are those who will praise you. I shall have honor too† (711). Antigone’s pride killed her. By the end of the play, Antigone recognized that her pride got her where she was. She realized it when she was going to her death, and when the chorus said she had a choice. â€Å"You have made your choice your death is the doing of your conscious hand.† (724). She recognized her error at the worst possible time. As you can see Antione has all the qualities of a tragic hero. I think she was the tragic heroine because she did what she believed in, which made her a good person. She did something and did not care what the punishment was, which made her proud. She also did what everyone else wanted to do but they did not have the guts to do it, which made her recognize her error. She loved her brother, ... Free Essays on Antigone's Battle Free Essays on Antigone's Battle Antigone’s Battle Most people look up to heroes, like athletes, actors, fire fighters, or police men. But in Sopholes’ play Antigone, there were two tragic heroes, Antigone was the tragic heroine. A tragic hero is someone who is not completely good or completely bad, someone who falls from tremendous good and recognizes their tragic flaw. In these three ways Antigone was the tragic heroine. There are many ways Antigone proves she is a good person, such as when she wants to bury her brother, Polyneices,† But Polyneices who fought as bravely and died as miserably†¦Ã¢â‚¬  (693). One way that shows she was not as good as we all thought was when she yelled at her sister Ismene. â€Å"And now you can prove what you are: a true sister, or a traitor to your family† (693). And that is why she is neither good nor bad. Pride brought Antigone down throughout the play. For instance when she accepted her punishment for burying Polyneices, â€Å"I should have praise and honor for what I have done. All these men would praise me† (710). Here is another way, her pride got in her way, she yelled at Ismene, â€Å"Yes save yourself, I shall not envy you. There are those who will praise you. I shall have honor too† (711). Antigone’s pride killed her. By the end of the play, Antigone recognized that her pride got her where she was. She realized it when she was going to her death, and when the chorus said she had a choice. â€Å"You have made your choice your death is the doing of your conscious hand.† (724). She recognized her error at the worst possible time. As you can see Antione has all the qualities of a tragic hero. I think she was the tragic heroine because she did what she believed in, which made her a good person. She did something and did not care what the punishment was, which made her proud. She also did what everyone else wanted to do but they did not have the guts to do it, which made her recognize her error. She loved her brother, ...

Saturday, October 19, 2019

Arab Nationalism in the Modern Context

Arab Nationalism in the Modern Context ‘Arab Nationalism’ was an important part of anti-colonial struggle. A generation on it has little meaning today. Discuss. This essay will examine to what extent Arab nationalism as an ideology was of significance to the anti-colonial struggle and the influence of Arab nationalism in present times. A prominent question of interest in this study will be: was western domination eliminated due to the might of Arab nationalism? Certainly there has been a debate surrounding the significance of Arab nationalism today, this essay will highlight central issues surrounding the debate such as whether Arab nationalism has terminally declined or has just become a lessened force. A further question of concern will be: If Arab nationalism has gone into political remission could it be revived or gain appeal in present times? Furthermore this study will analyse when Arab nationalism was at its strongest and when the greatest expression of Arab nationalism were evident. Arab nationalism is considered to be a nationalist ideology which objective is to achieve a unified Arab nation encompassing the entire territory which is categorised as â€Å"the Arab World† from the Atlantic Ocean to the Persian Gulf (Karsh Arab nationalism and the set of beliefs surrounding the ideology were believed to have the capability to dissolve such matters in order to redeem and revert back to an indigenous culture and heritage. Most of the Arab world experienced colonial suppression and were ruled by western powers such as Britain and France. Was Arab nationalism vital in the struggle against colonialism? It is deemed that â€Å"†¦through the imperial world during the decolonizing period, protest, resistance, and independence movements were fuelled by one or another nationalism† (Said, 1993). The end of the Second World War caused vast political, social and economic transformations to the world order subsequently certain colonised nations gained their independence. In spite of this, the end of explicit or direct colonialism obviously did not equate to the termination of colonial dominance. European powers sought to retain their power across the Middle East and North Africa and colonialism still dominated large parts of the region. European imperialist presence was still evident as certain monarchies were under their rule and were still well disposed to them. For example, Egypt had been granted independence by the British in 1933 however Britain still played a direct role in Egyptian affairs and exercised a huge influence over the nation. It would be in this context that Arab nationalism would serve to provide a compelling set of beliefs and gain ground as a robust force in opposition to foreign occupation. Rafik Asha deemed that â€Å"(Arab) nationalism constitutes the vital soul-force of our people, the bloodstream of Arab life and political vitality, the spirit which guides a resurgent people towards freedom from domination, servitude and pat ronage† (Pfaff, 1970). The Arab nationalist movement was immensely advanced by Gamal Abdel Nasser whom attained power in Egypt and became the nation’s president. In 1956, Nasser nationalised the Suez Canal which had still been occupied by the British. Furthermore, he fought against British, French and Israeli hostility and attacks towards Egypt later on that year. Both these forms of action exhibited a defiant attitude towards the Western powers and inevitably forced them into submission. During this epoch, Arab nationalism gained immense support and popularity throughout the Middle East and North Africa due to Nasser’s leadership furthermore many people in other Arab nations believed that they shared a common struggle against colonial powers.

Friday, October 18, 2019

Corporate Strategy of Record Label Term Paper Example | Topics and Well Written Essays - 3000 words - 1

Corporate Strategy of Record Label - Term Paper Example The labels are demanding a revolution from their trade unions and they have dropped DRM to keep up with the changes in the contemporary world by engaging in innovative operations. The competition among the key players in this industry is not as aggressive as in other industries. Sony record label is a renowned company in the entertainment industry offering diverse products and services to its wide market as explained by Hanson et al. (2001). Their productions are highly refreshing and entertaining (Sony United 2007). This is achieved by efficiently combining and managing its resources, competencies, and abilities. This results in a strong competitive advantage. Resources are the features owned and managed by a company to create value for customers as stipulated by Hill et al. (2007). The discussion below analyses the different resources owned and managed by the company. These are described as the tangible resources that have physical properties and are financial in nature (Hill et al. 2007). The company recorded an increase in sales of 10% in the year 2007 (Sony United 2007). The company owns other forms of tangible resources in form of land, buildings, machinery, and equipment valued at nearly 14 million dollars (Sony United 2007). Recent consolidated financial statements how that the company’s annual sales had increased to 78 billion dollars as at 31st March 2010 (Sony Corporation of America 2011). The company has a variety of assets that form a substantial part of the financial assets that have been increasing over the years. The company has intangible resources that have prospective benefits as stated by Hill et al. (2007). The company is linked to quality and is among the top enterprises globally. This reputation has led to increased sales over the years (Singh et. al. 2005). The company’s brand is recognized worldwide and it is among the most trusted music labels.

The Hero(ine)'s Journey Essay Example | Topics and Well Written Essays - 1500 words

The Hero(ine)'s Journey - Essay Example What is particularly interesting about this â€Å"mythological† approach to any given subject matter is that it nearly perfectly applies to the way that almost every story can be told. Evidence of this process can of course be seen with regards to the story of Odysseus. The author begins by recounting how the â€Å"ordinary world† presents the known reality and easy confines within Odysseus’ life will develop. In this way, the hero is presented as an entity that is uncomfortable and/or unaware of the underlying tension and struggle that brews beneath the surface. This develops the action into the secondary stage or â€Å"call to adventure†; represented by Odysseus choosing to â€Å"take the plunge† and embark upon his journey. ... tem with the â€Å"ordinary world†; acting as a type of buffer and constraint against the unknown dangers that very well exist within the confines of the unknown. This refusal is interesting in that it follows a spiritual undertone that often requires Odysseus to undergo a spiritual reassessment of morality in order to form a more realistic opinion with respect to the anticipated action that is awaiting him. In the fourth stage, the Odysseus receives mentorship; a fundamental aspect of the heroic development that he receives. The fifth stage revolves around the character stepping over the threshold which has thus far been the barrier for undertaking such an endeavor. This is of course a figurative and literal step in that it helps to define the way in which the character views their own circumstances as a function of the â€Å"mission† in which they are about to undertake. It is also not until this juncture that, according to the author, the character is fully committed to undergoing the demands and hardships that such a course of action necessarily implies. Similarly, the sixth step implies the character development that takes place once the character has stepped across the threshold. These developments are generally concentric around the tests, allies and enemies that the character encounters a function of endeavoring to complete his/her quest (Russel et al 22). Similarly, stages seven and eight refer to the lead up to and confrontation with the ordeal that has necessarily defined the struggle up until this point. As with any story and/or character revelation, the lead up to the action is oftentimes as intriguing to the audience as the action itself. In this manner, the author devotes some time to discussing the means by which screenwriters can further develop upon the

The Expansion Strategy of Jumeirah Group of the Hotel Literature review

The Expansion Strategy of Jumeirah Group of the Hotel - Literature review Example A company may grow internationally through setting up new enterprises to a new area that has not been tapped, through buying off a company or integrating with an existing company (Marcelo at el 2008, P.1). Traveling for leisure of business mostly involves crossing national and state boundaries (Prokkola 2010, P.223) and tourism and hotel services provider must tap into providing competitive services and products to the visitor traveling to their company. Jumeirah Group is a multinational company that operates luxurious hotels and serviced apartments in Dubai, Rome, and Shanghai, Germany among other places in the world and its headquarters in Dubai (Newswire, 2012). The company was found in 1997 and is affiliated to Dubai Holding (Hornett, G 2013). The company is planning to grow its operation by establishing five-star luxury hotels in various countries in Africa one of them being Seychelles. Seychelles is a group of about 115 granite and coral tropical island in the Indian Ocean (Bac kground Note: Seychelles 2007). Its temperatures vary all around the year though they are humid due to their size. Most people occupy Major Island while small islands are sparsely occupied, with most of the residents being Africans, Indians, Chinese and French settlers while others are expatriates (Political Conditions 2012, P. 10). Their culture is a mixture of French and Africa through the most used language is English and French. This paper will critically analyze the expansion strategy of the Jumeirah group of hotel in this island nation. Feasibility analysis Indian Ocean islands depend on tourism as main economic activities with Seychelles and Maldives being the most preferred than the rest in terms of gross domestic product, employment, tourism income and tourism ventures investments (Prayag 2011, P.221). For example in 2010 tourism contributed to the Gross domestic product of this islands as follows Mauritius 26.5 %, Reunion 4 % in Madagascan 12.7 % % Maldives 63.4 % and Seyc helles 46.4 % while it also contributed to the national employment about 14.2 % of the total new appointment in Mauritius, 1.9 % in Reunion,3% in Madagascan, 28.1% in the Maldives and 31.5 %Seychelles (Prayag 2011, P.223). In recent times Indian Ocean islands have recorded increase in tourism activities due to their favorable climate, geographical isolation, relatively long coastlines, diversity of ecosystems, cultural diversity and political stability (Prayag 2011, P.223). However, there have been challenges in this industry such as poor working conditions for the employees, high staff turnover, environmental degradation, poor staff training and insufficient rules and regulations (Prayag 2011, P.223). Major islands in the Indian Ocean that include Mauritius, Reunion, Madagascar, and Seychelles have teamed up to Form Vanilla islands to market their countries as the tourist destination with the aim of increasing visitors (Ramchurn 2011, P. 49).

Thursday, October 17, 2019

Instruction and Assessmrnt plan Essay Example | Topics and Well Written Essays - 1250 words

Instruction and Assessmrnt plan - Essay Example This paper puts forth some writing and reading learning activities to enhance the same in 5th graders. (Hurley, 2001) Day/Dates Lesson Objective Instructional methods Material Needed Reading Activity 1 Monday Start Reading the story â€Å"Because of Winn Dixie† It will be a read-aloud method in class for the first day followed by some home-reading To get the students geared up for what is to follow ; develop their reading habit and ability to appreciate good literature A brief introduction on the story to be given by the teacher followed by READ-ALOUD sessions of the story and prospect discussions. Get the students to introspect on the characters that they might encounter in the story and what do they expect the plot to be like. White board Marker Flash cards Reading Activity 2 Tuesday Follow-up session on the reading home-assignment given on Monday. To develop the thinking skills of the students and their ability to comprehend the context and predict plots. Preview. Predict G et the students to discuss: 1. What part did Winn Dixie had to play in what happened at the library? 2. Is it possible for a girl to be on friendly terms with an elderly librarian White board Marker Flash cards Reading Activity 3 Wednesday Reader Groups will be made Centered activity and reading would be of : 1. Something to Do Help Students sequence the story, to summarize, and develop story board. 1. Students will be put in leveled groups. 2. During the class, the teacher will put forth story board activities related to sequencing and vocabulary. 3. Students will be expected to take part in the story board activities on rotational basis. White board Marker Posters for story board activities Reading Activity 4 Thursday Reader groups will again be made. Reading would be of: Child of the silent Night Help students In sequencing and vocabulary comprehension. 1. Participation during the entire group discussion. 2. Get students to infer meaning of vocabulary words like grand, memorial, pitfalls etc. 3. Students will be expected to attend to questions put forth by the instructor : What experiences bring forth people from diverse culture together. ; How did Laura recover (Describe the sequence) 4. Words will be read from the context and pictures will be provided to give cue to their meanings from the context. 5. Students will be expected to solve practice work sheet page 4 White board Marker Posters for story board activities Reading Standards: To inculcate an understanding of figurative language in students. Students at grade 5 level are not pro at their understanding of figurative language. They find it difficult to draw inferences and meanings given the context at this level. They still tend to delve on the literal meaning of words. So the idea would be to develop their understanding of figurative language. Secondly, it would also aim at inculcate student understanding and ability to connect different ideas and arguments, in a given context. In general the abilit y to understand and comprehend information will be developed at this level. Day/Date Lesson Objective Instructional Method Materials Needed Writing Activity 1 Monday Narrative Prompt The objective of this activity is to help students put in words what they feel about a certain aspect of their life/life in general. It is simply

Company Analysis of the Financial Performance of White bread Plc Coursework

Company Analysis of the Financial Performance of White bread Plc - Coursework Example These businesses are conducted under the name of several well-known brands like the Premier Inn, the Beefeater Grill, the Brewers Fayre, Table Table, Taybarns and Costa Coffee. The company provides employment to around 40,000 people all over the world. The organization in based in the United Kingdom and constitutes one of the major hospitality brands of the region. It serves over 11 million customers on a monthly basis in UK. Whitbread Plc recorded commendable financial results in the year 20110-11. The company’s total revenues grew by 11.5 per cent from ? 1435 in 2009-10 to ? 1599.6 in 2010-11. The profit before tax recorded a handsome increase of 20.1 per cent from ? 239.1 in 200-10 to 287.1 in 2010-11. The firm also recorded a 17 per cent escalation in its full year dividend. The corresponding dividend increased from 38 in 2009-10 to 44.50 in 2010-11. Thus, overall the Whitbread Group consisting of the Bars, Hotels, restaurants and the Coffee Chains reported a good growth i n its business operations during the financial year 2010-11. Profitability Ratios Profitability Ratios of a company exhibit the firm’s capacity to generate earnings in comparison with its expenditure incurred during a period of time. Usually, an increase in the profitability ratios of a company over a time period indicates a good financial performance of the firm. (Thakuram, 2007, p.48). The Profit Margin: The Profit Margin is defined as the Net Income/Revenues or Net Profits/Sales. This is usually expressed as a percentage and indicates how much the firm retains as earnings out of every dollar of sales The Profit Margin of Whitbread Plc has been calculated for 2009-10 and 2010-11, as follows: Years Profit before Tax (million) Sales (mn) Profit Margin = Net Profit/Sales (%) 2010-11 ? 287.1 ? 1599.6 17.9% 2009-10 ? 239.1 ? 1434.6 16.7% (Annual Report of Whitbread Plc, 2009-10, 2010-11) Therefore, the Profit Margin of Whitbread Plc has increased from 16.7% in 2009-10 to 17.9% i n 2010-11. This shows that the financial performance of the company has improved from the previous year. Return on Assets (ROA): The Return on Assets is calculated by Net Income/Total Assets. This is also expressed as a percentage and gives an idea about the profitability of the company in relation to its total assets. The ROA of Whitbread Plc has been calculated for 2009-10 and 2010-11, as follows: (Annual Report of Whitbread Plc, 2009-10, 2010-11) The figures indicate that Whitbread Plc’s ROA has increased from 0.0009% in 2009-10 to 0.0010% in 2010-11. This shows that the pro0fitablity of the firm has increased from the last year. Efficiency Ratios Efficiency Ratios are utilized to evaluate how efficiently a company is able to make use of its internal assets and liabilities. An improvement of efficiency ratios usually lead to increased profitability for the company. (Leach, 2011, p.75-78) Sales to Inventory Ratio: This is calculated by Annual Net Sales/ Inventory. It provid es an idea about the inventory-to-sales ratio of the company, which can be compared over a period of time. The Sales to Inventory Ratio of Whitbread Plc has been calculated for 2009-10 and 2010-11, as follows: (Annual Report of Whitbread Plc, 2009-10, 2010-11) Therefore, the Sales to Inventory Ratio of Whitbread Plc, has decreased from 0.55 % in 2009-10 to 0.54% in 2010-11. Assets to Sales Ratio: This ratio is given by Total Assets/Net Sales. It provides an indication of how the firm is utilizing its assets to generate sales. The Assets to Sales Ratio of Whitbread Plc has been calculated for 2009-10 and 2010-11, as follows: (Annual Report of Whitbread Plc, 2009-10, 2010-11) Thus, the Assets to Sales Ratio of Whitbread Plc had reduced from 0.018% in 2009-10 to 0.017% in 2010-11. The decline in both the Efficiency

Wednesday, October 16, 2019

The Expansion Strategy of Jumeirah Group of the Hotel Literature review

The Expansion Strategy of Jumeirah Group of the Hotel - Literature review Example A company may grow internationally through setting up new enterprises to a new area that has not been tapped, through buying off a company or integrating with an existing company (Marcelo at el 2008, P.1). Traveling for leisure of business mostly involves crossing national and state boundaries (Prokkola 2010, P.223) and tourism and hotel services provider must tap into providing competitive services and products to the visitor traveling to their company. Jumeirah Group is a multinational company that operates luxurious hotels and serviced apartments in Dubai, Rome, and Shanghai, Germany among other places in the world and its headquarters in Dubai (Newswire, 2012). The company was found in 1997 and is affiliated to Dubai Holding (Hornett, G 2013). The company is planning to grow its operation by establishing five-star luxury hotels in various countries in Africa one of them being Seychelles. Seychelles is a group of about 115 granite and coral tropical island in the Indian Ocean (Bac kground Note: Seychelles 2007). Its temperatures vary all around the year though they are humid due to their size. Most people occupy Major Island while small islands are sparsely occupied, with most of the residents being Africans, Indians, Chinese and French settlers while others are expatriates (Political Conditions 2012, P. 10). Their culture is a mixture of French and Africa through the most used language is English and French. This paper will critically analyze the expansion strategy of the Jumeirah group of hotel in this island nation. Feasibility analysis Indian Ocean islands depend on tourism as main economic activities with Seychelles and Maldives being the most preferred than the rest in terms of gross domestic product, employment, tourism income and tourism ventures investments (Prayag 2011, P.221). For example in 2010 tourism contributed to the Gross domestic product of this islands as follows Mauritius 26.5 %, Reunion 4 % in Madagascan 12.7 % % Maldives 63.4 % and Seyc helles 46.4 % while it also contributed to the national employment about 14.2 % of the total new appointment in Mauritius, 1.9 % in Reunion,3% in Madagascan, 28.1% in the Maldives and 31.5 %Seychelles (Prayag 2011, P.223). In recent times Indian Ocean islands have recorded increase in tourism activities due to their favorable climate, geographical isolation, relatively long coastlines, diversity of ecosystems, cultural diversity and political stability (Prayag 2011, P.223). However, there have been challenges in this industry such as poor working conditions for the employees, high staff turnover, environmental degradation, poor staff training and insufficient rules and regulations (Prayag 2011, P.223). Major islands in the Indian Ocean that include Mauritius, Reunion, Madagascar, and Seychelles have teamed up to Form Vanilla islands to market their countries as the tourist destination with the aim of increasing visitors (Ramchurn 2011, P. 49).

Company Analysis of the Financial Performance of White bread Plc Coursework

Company Analysis of the Financial Performance of White bread Plc - Coursework Example These businesses are conducted under the name of several well-known brands like the Premier Inn, the Beefeater Grill, the Brewers Fayre, Table Table, Taybarns and Costa Coffee. The company provides employment to around 40,000 people all over the world. The organization in based in the United Kingdom and constitutes one of the major hospitality brands of the region. It serves over 11 million customers on a monthly basis in UK. Whitbread Plc recorded commendable financial results in the year 20110-11. The company’s total revenues grew by 11.5 per cent from ? 1435 in 2009-10 to ? 1599.6 in 2010-11. The profit before tax recorded a handsome increase of 20.1 per cent from ? 239.1 in 200-10 to 287.1 in 2010-11. The firm also recorded a 17 per cent escalation in its full year dividend. The corresponding dividend increased from 38 in 2009-10 to 44.50 in 2010-11. Thus, overall the Whitbread Group consisting of the Bars, Hotels, restaurants and the Coffee Chains reported a good growth i n its business operations during the financial year 2010-11. Profitability Ratios Profitability Ratios of a company exhibit the firm’s capacity to generate earnings in comparison with its expenditure incurred during a period of time. Usually, an increase in the profitability ratios of a company over a time period indicates a good financial performance of the firm. (Thakuram, 2007, p.48). The Profit Margin: The Profit Margin is defined as the Net Income/Revenues or Net Profits/Sales. This is usually expressed as a percentage and indicates how much the firm retains as earnings out of every dollar of sales The Profit Margin of Whitbread Plc has been calculated for 2009-10 and 2010-11, as follows: Years Profit before Tax (million) Sales (mn) Profit Margin = Net Profit/Sales (%) 2010-11 ? 287.1 ? 1599.6 17.9% 2009-10 ? 239.1 ? 1434.6 16.7% (Annual Report of Whitbread Plc, 2009-10, 2010-11) Therefore, the Profit Margin of Whitbread Plc has increased from 16.7% in 2009-10 to 17.9% i n 2010-11. This shows that the financial performance of the company has improved from the previous year. Return on Assets (ROA): The Return on Assets is calculated by Net Income/Total Assets. This is also expressed as a percentage and gives an idea about the profitability of the company in relation to its total assets. The ROA of Whitbread Plc has been calculated for 2009-10 and 2010-11, as follows: (Annual Report of Whitbread Plc, 2009-10, 2010-11) The figures indicate that Whitbread Plc’s ROA has increased from 0.0009% in 2009-10 to 0.0010% in 2010-11. This shows that the pro0fitablity of the firm has increased from the last year. Efficiency Ratios Efficiency Ratios are utilized to evaluate how efficiently a company is able to make use of its internal assets and liabilities. An improvement of efficiency ratios usually lead to increased profitability for the company. (Leach, 2011, p.75-78) Sales to Inventory Ratio: This is calculated by Annual Net Sales/ Inventory. It provid es an idea about the inventory-to-sales ratio of the company, which can be compared over a period of time. The Sales to Inventory Ratio of Whitbread Plc has been calculated for 2009-10 and 2010-11, as follows: (Annual Report of Whitbread Plc, 2009-10, 2010-11) Therefore, the Sales to Inventory Ratio of Whitbread Plc, has decreased from 0.55 % in 2009-10 to 0.54% in 2010-11. Assets to Sales Ratio: This ratio is given by Total Assets/Net Sales. It provides an indication of how the firm is utilizing its assets to generate sales. The Assets to Sales Ratio of Whitbread Plc has been calculated for 2009-10 and 2010-11, as follows: (Annual Report of Whitbread Plc, 2009-10, 2010-11) Thus, the Assets to Sales Ratio of Whitbread Plc had reduced from 0.018% in 2009-10 to 0.017% in 2010-11. The decline in both the Efficiency

Tuesday, October 15, 2019

Xenophon Essay Example for Free

Xenophon Essay Xenophon, the author of the document, The Constitution of the Lacedaemonians, was born in 434 BC and became a middle-class Athenian but was later exiled to Spartan land (pg. 81). This document was written in order to keep record of the way life was lived back in Sparta where he fulfilled his exile. The law maker, Lycurgus, was a very creative and intuitive man but additionally he was fair and just. Lycurgus made laws that would honestly benefit everyone in Sparta to the fullest extent and differ from the old ways of the other Greeks. The new ways of Sparta stunned the other Greeks by how different and irregular they were. I believe that Xenophon too was fascinated by the laws he now had to abide by and wrote it all down so that others could analyze it as well. In the document Xenophon writes, â€Å"I not only admire [Lycurgus], but consider to have been in the fullest sense a wise man† (pg 82). Xenophon was so fond of Lycurgus and his way of ruling that wanted to save these rules to be studied forever and wrote them down. This can be considered one of the first real constitutions written down in history which gives it such great significance along with the fact that it is a direct account from that time period originally written in a language we code decode. This document was written for any politically involved or scholarly person who wanted to study the ways of the Spartans. Xenophon believed that Lycurgus was as most genius law maker and thought that if he shared his ways maybe everyone else could be as good as Sparta. Lycurgus’ laws were â€Å"contrary to those of most governments† (pg 82) which is why it needed to be written down and spread around. I strongly feel that when Xenophon was exiled he tried to seek out the flaws in the governmental system that had done wrong and subconsciously abandoned all of the beliefs that the old government he used to follow cherished. In order to show their flaws, Xenophon wanted to compare both ways of life. As shown in The Constitution of the Lacedaemonians, Xenophon compares the jurisdiction between the overall Greek and the more sophisticated Spartans. For example, when he writes about the boys as objects of affection, he states that among the other Greeks such as the Boeotians and Eleians, a man and a boy may enter a union and attempt to gain favor of the young boys however, it is sometimes prohibited for them to converse. As learned in lecture, in ancient Greece, during Xenophon’s time, it wasn’t unusual for older men to be attracted to the younger Greek boys however it was not something someone would share in the open. It was referred to in another Greek writing, The Birds by Aristophanes, the two main characters imagine a land where it would be rude for a family friend not to grope another man’s son. This shows just how prevalent the phenomenon of these relations between older and younger men had become in Xenophon’s home. Lycurgus however did not agree that it should have to be so hidden and stated that an older man liked a boy because of his personality and not only due to lust and physical attraction, that it was an excellent thing and should be celebrated (pg 85). Xenophon definitely wrote to inform the general Greek population of this new way of life to those who thus far did not follow and believe in the ways that Lycurgus did. This is probably one of his greatest works not only because it is our best explanation of Spartans rules and community life, but also because it stirred up the governments around Sparta. They tried to get rid of him through exile because of his wrongdoings while he exploits their faulty governmental regulations through his writing which spread much further. Using evidence from the document, it is obvious that Xenophon was not only a true follower of Lycurgus but is a strong ancient day liberalist. Xenophon believed in all of the rules Lycurgus set up which were, at the time, contrary to popular beliefs of those in the other Greek societies. For example, Lycurgus set up a food system in which people were only to take enough to survive. It states that they should â€Å"take only such a quantity as never to be oppressed with repletion, and not to be strangers to living somewhat frugally† so that they would be â€Å"more satisfied with any kind of food† (pg 84). I feel that this shows Xenophon as a warrior or strong willed because he believes that suffering in the end will bring good fortune. This is also shown in the document when he agrees with Lycurgus’ law that one should not wear shoes in order to toughen their feet so they can become stronger and more agile. As a liberalist with a strong warrior background, Xenophon celebrated the strength and intuitive creativity of the Spartan way of life. His attitudes toward all other nations were that they were weak; the way they were set up would not be beneficial to their people. However, after being raised in Athens for all those years, how is it that he just now is changing his views? After being exiled for fighting under the rule of the Spartan king, Xenophon began living his new life as a respectable member of the Spartan community. He wrote a lot and became an active member as well as studied under Socrates, which I believed helped him to see the ways of life from a new point of view. Since the Spartans rules were so different from the others it makes sense that Xenophon would be compelled to write about their lifestyle, which was a powerful and virtuous one at that. I think the fact the these rules seemed to try to push everyone to be the best they could be in every category including virtue (honours paid to old age encouragement of virtue 91), honor (infamy and penalties of cowardice 90), to be humble (obedience to the magistrate and laws 89), and last but definitely not least, physical strength. The environment around them seems to be one with an availability of steep terrain but it is also a city. When addressing that the children should not wear shoes he specifies that it will allow them to go up steep inclines with greater ease so I feel that there are either many steep steps leading towards their great buildings in the city or possibly rough terrain. Another thing I noticed is that the Spartas are very set on being powerful, strong and ready to battle so it is very likely that the warriors in Sparta must be equipped to walk over far, steep distances in order to battle. The surrounding areas of Sparta are possibly spread out from city to city do that one city is not directly touching another Greek city even though they may be close. Again, while addressing the wear of the Spartans, Xenophon states that they need to wear only one outfit so that they can become accustomed to both the cold and heat which leads me to believe that the general climate there was about the same as it would be over here in North America today. As far as the people in Sparta, they are all accustomed to joining in competitions, becoming stronger and becoming the best of the best. Sparta differs a lot from Athens not only based upon its laws but the way the people act and react to one another. In Sparta the women we to be equal to the men; â€Å"the female should practice bodily exercises no less than the male sex †¦expecting that when both parents were rendered strong, a stronger offspring would be born from them. † (pg 82). Not only does this show that the people of Sparta were all about toughness and strength but it goes back to support the idea that Xenophon too was like them and had a warrior like personality about him. Also, they are trying to spread equality between the men and women in ancient Sparta which is something that women are still struggling with today. In the other Greek nations the women are to sit and spin wool, to be sedentary, which would be parallel to the old ideas in American history which would not let women hold places in many jobs, institutions or positions in war. Sparta believes that men and women should both become strong and sturdy, ready for war. Although the women were not completely equal to men, this coincides with the way American women in modern day have worked so hard to become equal to men. One rule in particular that seems very odd is a part of a rule previously mentioned; Citizens are to be frugal when it comes to food. The second part of the rule is that if one does become hungry, it is â€Å"honorable to steal as many cheeses as possible† (pg 84) but on the contrary, if caught doing so, one will be greatly punished. It is like saying that it is not illegal unless caught like in today’s society how underage drinking is one of the most common problems but unless you get caught there won’t be a problem. This rule was likely created in order to make the Spartan people more cunning and creative in order to make them more useful in battle. Also, survival of the fittest may come into play in this situation; It is clear that the Spartan’s were mainly concentrated on being strong and warriors so if one was not smart enough to find ways to steal cheese and felt as though he did not have enough to eat, he would either have to leave Sparta or he may perish. Either way the Spartans would have lost one of their weak links and would become stronger as a whole. This document most clearly tells us that Lycurgus was a very great leader and a liberalist of his days going against all that the other Greeks believed to be true. Not only that, but Lycurgus created one of the strongest nations in which Xenophon quickly felt at home. Although he may not directly state it, Xenophon conveys a sense of bitterness towards the other Greeks by judging everything they do. He makes it seem ridiculous that the rules the follow were ever thought to be substantial laws when he makes remarks that nearly make fun of their way such as when he says things like â€Å"a man should feel ashamed†(83), â€Å"how can we expect women treated thus way should produce†(82), or â€Å"Instead of being rendered effeminate†(84). Although it may be easily miss ed, after given a bit of thought it is clear that Xenophon is, in a way, making fun of the others by calling their men feminine, men shameful and telling them they do not even know how to treat their women. He shoots small phrases and insults to the others in order to diminish their power and pull support over to their side. Clearly he was very successful in using his persuasion technique as the Spartans rules spread to the â€Å"modern ruling classes of England and continental Europe† which both have based their education on the Greek classics (82). This document is a very scholarly piece and gives one of the greatest accounts of history back in ancient Greece on not only the Spartan side but also on the side of all of the other Greek. It gives a good overview of multiple ways of life and sets up a time period in which new laws were being created which would eventually take over the old ways that the others used to follow. It reminds me of when the American’s first made their laws apart from the British rule, although they were a small nation compared to Great Britain, they were powerful and thoughtful in their rule making. Based on the rules that Lycurgus placed on his people, I believe the Spartans could be considered the original revolutionaries. I feel during this time the Athenians looked at the Spartans with distaste and thought they were much smarter than the Spartans who were trying to enforce new, unorthodox rules which would make them stronger. It probably also scared the Athenians a little because their people were not strong and built like the Spartans, instead they had the intelligence, which Xenophon and Lycurgus found to be insufficient anyway as they criticize the way of education used in Athens in the constitution. This document is of great importance as it set up the new way of life and set apart the Spartans from all other Greeks which is part of the reason they are so famous today.

Monday, October 14, 2019

The Impacts Of Cosmetic Surgery On Society Media Essay

The Impacts Of Cosmetic Surgery On Society Media Essay Given the advancements in technology, cosmetic surgery, a type of plastic surgery, has become more of an art than an operation nowadays. Inevitably, it has also become one of the popular avenues of fighting against signs of ageing or correcting ones self perceived imperfections. According to Medical-Dictionary.Com, Cosmetic surgery is defined as surgery that modifies or improves the appearance of a physical feature, irregularities or defects. It belongs to the family of plastic surgeries that also includes various types of surgeries like  reconstructive surgery,  hand surgery,  microsurgery, and the treatment of  burns, with cosmetic surgery being the most well known among them all. For the eyes, we have cosmetic surgeries like, blepharoplasty that reshapes the eyelids or allows the application of permanent eyeliner, epicanthoplasty that removes the presence of epicanthal folds around the eye. For the face, we have surgeries like, chemical peel that helps minimize the appearance of facial scars and wrinkles, otoplasty that involves reshaping the ear by pinning the protruding ear closer to the head, lip enhancement that improves lips fullness through surgical enlargement, chin augmentation that involves implanting usually silicone by sliding genioplasty of the jawbone or by suture of the soft tissue, cheek augmentation that uses implants to either reduce the cheeks or make them appear fuller, browplasty that elevates eyebrows and smoothes forehead skin, midface life that tightens the cheek while the most extreme of them all would be orthognathic surgery that manipulates facial bones through controlled fracturing. For modifying our bodily features, we have surgeries like, breast augmentation that allows the enlargement of breast by means of fat grafting, saline or silicone gel prosthetics, reduction mammoplasty that enables breast reduction through skin and glandular removal and mastopexy that facilitates breast lifts that lifts and reshapes breasts to make them less saggy, abdominoplasty that reshapes and firms the abdomen, buttock augmentation that facilitates lifting and tightening of buttocks by excision of redundant skin, liposuction that removes fat deposits by traditional suction technique or ultrasonic energy to aid fat removal and last but not least, filler injections that can be done on any part of the body that involves injecting collagen, fat and other tissue filler injections, usually to make those parts appear fuller. After introducing this much details about the types of cosmetic surgery techniques made possible by technological advancements available now and today, I would be elaborating more on how the availability of cosmetic technological surgeries have impacted our society through prevalent forms of mediums that we are exposed to everyday inevitably. The main and most influential mediums would have to be the media and peer pressure from friends and families. Let us take a closer look at the types of media and societal mediums available. Movie Industry Movies is probably one of the most common mediums that we get exposed to and indulge in. To get a better understanding on the gross profits of movies, we refer to The-Numbers.Com. According to the website, Avatar raked a worldwide gross of US$2,783,556,202 while Titanic earned a gross profit of US$1,842,879,955. These figures gives us a better insight on how widely watched are movies and the impacts these charming celebrities can have on society. This brought to my point that some celebrities influence us when some of them are actually very open about the fact that they have had cosmetic surgeries such as breast implants, lip augmentations, veneers and rhinoplasties while some others deny it. Some of the famous examples include, Heidi Montag, Joan Rivers, Bruce Jenner, Dolly Parton, Donatella Versace, Michael Jackson and so on. They have openly admitted to having gone under the knife and some have even shared their experiences on television, according to Cosmeticsurgerytoday.Com and Sydney4women.Com.Au. The general public tend to look up to these figures of fame and glamour while aspiring to look like them. In the more extreme cases, plastic surgeons do get requests from patients saying that they want to look like a certain celebrity as extracted from Cosmeticsurgerytoday.Wordpress.Com. However, plastic surgeons do warn celebrity worshippers against it as the results are not guaranteed and there are side effects to it. Advertising Industry In the advertising industry, we often see the application of celebrity endorsements in adverts, with the aim of increasing the masss likelihood of adopting the brand under the effect of wanting to imitate the behaviour of their idols and that if they adopt this brand, they are, in one way or another, one step closer to that celebrity by offering their support to him or her. For example, in adverts featuring sports products, they often employ the use of sporty figures in the sports industry to present that sporty and healthy image that you can be as sporty and healthy like them; enjoying the stated benefits of that product should you adopt that brand of sports products too. Apart from misleading the public through this persuasion method, it also transmits vanity values and materialistic ideals into the younger generations of now and today. We always depict slim, slender feministic figures as much sought of in advertisements like for perfume, fashion products or even facial products but rarely anything about females being attractive in their own skin regardless of their shape and size as it should be. This creates the impression that only slim and slender ladies are beautiful and is in fact, piling onto the vanity effect. This would fuel onto desires to go under the knife to look pretty and desired by the society, often neglecting the fact that only positive testimonials on cosmetic surgeries are featured and the botched cases are more widespread than we realize. Societal Norms As we all know, there has been drastic changes in societal norms comparing todays trends and levels of acceptances to cosmetic surgeries compared to just a few decades ago. In the past, it used to be a shameful thing to have gone under the knife, because features that we are born with are inherited from our parents. However, much as the majority are now higher educated and richer to afford these surgeries, it has become a norm to go under the knife so long as the end results make one happier and more confident. In South Korea, it is more competitive than ever about whose kids are looking better than it being conservative. Dr Shim Hyung Bo, a plastic surgeon in Seoul says that parents make their kids get plastic surgery to look good and it is just as important as their kids getting good grades while teenagers as young as 14 are doing eye surgeries and eye jobs have become a favourite high school graduation gift from proud parents as quoted from Time.Com. Much as countries like Singapore itself may be more conservative and Asian-oriented, we are also starting to move towards the more acceptable kind of surgeries like blepharoplasty that reshapes eyelids, liposuctions that removes body fats and also rhinoplasty as admitted and righteously justified by famous blogger, Xiaxue as reported by media coverage on papers and also on her own blog, Xiaxue.Blogspot.Com. Furthermore, it is to be brought to attention that most of Xiaxues readers ages range from teens to adults and this may greatly influence the highly impressionable younger generations. Publication Industries The amount of printed media that we come into contact with everyday also heavily endorses cosmetic surgery procedures such as newspapers that features stars who have undergone or is suspected of having gone under the knife or magazines that actually help disseminate knowledge about certain procedures. The higher the frequency the society is exposed to such genres of information and news updates, we are more likely to accept the idea of cosmetic surgery under classical conditioning and also may become interested to research for more information on our own. Some individuals who may not have the idea to want any form of cosmetic surgery would be tempted to go for it should they be awed by the results, for example, after surfing websites like Goodplasticsurgery.Com. This is a website where they compile plausible photos and brief descriptions of celebrities who have gone under the knife and looks more gorgeous than ever. Apart from the entertainment values of such websites, it is not to be neglected that it might be acting as a medium in piling onto the misleading fact that having cosmetic surgeries done is pretty much desirable and offers amazing results. On the other hand, there are websites like Sydney4women.Com.Au that also provides links to websites that offers recommendable surgeons as a related link to its cosmetic surgery articles. For the website, the link might just be an avenue for earning advertisement fees but to the public, it is actually a form of raising the accessibility of avenues to get cosmetic surgeries done. Advantages of Cosmetic Surgery The most straightforward of cosmetic surgery has to be the benefits of aesthetic improvements to ones looks. For a burn victim, it would drastically improve his or her life due to the fact that they can minimize the damages inflicted on them to the best of their probabilities. For a female who has been teased at all her life about her appearance, cosmetic surgery might just be the easiest way out to improve her social life, her confidence and also the way she would lead her life post surgery, example as stated from Neikie Renos real life account as on Abcnews.Go.Com. Another advantage of cosmetic surgery would be to correct physical defects that may have resulted from accidents after birth or defects that they may have been born with since birth and cosmetic surgery may actually give them a shot at leading normal lives as quoted from Cosmeticsurgerya-z.Com. On the other hand, patients who have gone under the knife for liposuction and breast reduction may find their lives greatly enhanced in terms of being physically active in leading sporty lifestyles that helps them to be healthier than they can ever imagine. Disadvantages of Cosmetic Surgery One of the most crippling disadvantages of cosmetic surgery is that the results may not come out as desired or envisioned. All surgeries carry some degree of risks and much as complications are rare, they do occur. Some of the most common risks associated with cosmetic surgery are, infections, severe bleeding, nerve damages, tissue deaths, seroma which is more widely understood as fluid collecting around the area of surgery and hematoma which refers to bruising around the area in layman terms. Blood clots and deep vein thrombosis are also possible complications of cosmetic surgery. Besides, some complications may be enhanced if the patient has certain health conditions such as diabetes that may result in massive bleeding as cited from Livestrong.Com. In terms of post surgery appearance, unsightly scarring is also a major concern as it may also prove to be a tell tale sign that the patient has undergone surgery previously. Putting the medical side effects aside, cosmetic surgery on its own is also costly and the costs stated by clinics are usually only the base cost of the procedure and surgeon fees, hospital fees, along with lost wages, medication costs and after care costs must be factored in when considering the costs of going under the knife. Last but not least, the point that may be the most interesting and scary of all to date is the fact that accounts stating that people actually DO get addicted after having their first surgeries done. As reported by Abcnews.Go.Com, Neikie Reno actually got obsessed with cosmetic surgery procedures and has had 14 surgeries done over the span of over a decade, spending a grand total of $83,000 on them all. Although it is the fact that they are addicted to the feel good factor after having these surgeries which may not be a bad thing, however, as addictions go, many might not know when to stop and this may have disastrous effects on them eventually. Conclusion Much as cosmetic surgeries have the ability to improve our lives, it also has the ability to mislead our judgements. The very fact that media mediums propagate the idea of being good looking brings about better and easier lives by earning the envy of others. All these does not help impressionable viewers to break off and move away from the norms of being a superficial, vain and materialistic individuals that cannot think for themselves independently. In the long term, our younger generations will all be cultivated into this look good, feel good mindset, no matter the costs or side effects of these cosmetic surgeries. It is also to be taken into account that this effect would snowball as most of us are inclined to follow each others actions under peer pressure, social norms or trends as often portrayed by the media. Much as Everyones Guide to Cosmetic Plastic Surgery written by Lachlan Currie says that modern cosmetic surgery has evolved into a specialist field which involves the use of numerous reliable techniques that allows safe improvements to be made to the face and body, I still think that everyones body constitution is different and there is no one method that insures all individuals against any complications. On the other hand, Cosmetic Surgery of the Asian Face written by John A. McCurdy, Samuel M. Lam has also pointed out expertly that although the stereotype of Asians having yellow skin pigmentation, straight coarse black hair, a flat face with high malar eminences, a broad, flat nose and narrow slitlike eyes with a characteristic epicanthal fold may be loosely applied to the eastern Asian group of people, the aesthetic surgeon should appreciate that considerable individual variations exists in all of these physical traits. This adds on to the point that much as cosmetic surgeries are meant to bring about aesthetic facial improvements, the patient would have to know their own features well and not to blindly go under the knife to look like some Western celebrity despite knowing their Asian descent that might bring about unsatisfactory results after all that post surgery trauma. In a nutshell, I am totally agreeable to cosmetic surgeries so long as it is done to improve ones life and that individual is able to judge for themselves their own limit and had done sufficient research on their own prior to going under the knife.